HOW AI IS CHANGING REAL TIME BIDDING IN PROGRAMMATIC ADVERTISING


Industry Specific Performance Marketing Topics

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A number of ecommerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires extra technical knowledge than normal GTM and may introduce additional costs, it can result in higher precision and even more reliable data

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Affiliate & Partner Marketing

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch acknowledgment versions give all conversion credit score to the last touchpoint a user engages with prior to taking a wanted activity. This attribution model can be beneficial for gauging the performance of your brand awareness campaigns.

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